Make it? Sell it on NOW Store

Two ways to reach customers: sell direct, or keep your stock in a NOW godown. Tell us what you make and we will tell you which fits.

NOW
Two models

Pick the one that fits you.

Sell direct

Your products are listed on NOW Store and sold to customers straight from you, with no middleman in between.

  • You supply NOW Store directly
  • Every product passes the NOW check first
  • Terms and payment dates are written down before you start

Stock in a NOW godown

You send stock to a NOW godown. NOW staff store it, pack it and deliver it through NOW Store.

  • Your stock sits in a godown run by NOW staff
  • Every batch is received, counted and tracked
  • Choose this, or both, in the application
How it works

From application to first sale.

Nothing is listed until it is checked and the agreement is signed.

  1. 1

    Apply

    Tell us about your company and what you make. It takes two minutes.

  2. 2

    We talk

    Our Partner Officer reviews your application and calls you.

  3. 3

    Send proof

    FSSAI licence, and the lab report or label proof behind every claim on your pack.

  4. 4

    The NOW check

    A different person from the one who added the product reviews each claim.

  5. 5

    Agreement

    Prices, payment dates and what happens to unsold stock are written down and signed.

  6. 6

    Go live

    Your products appear on NOW Store with the NOW Checked mark.

Questions

What manufacturers ask us.

Do I need an FSSAI licence?

Yes, for packaged food. You can apply without it and add the number later, but products are not listed until it is checked.

Can I do both models?

Yes. Choose "Both" in the application and tell us your plan.

Who sets the price?

The price is agreed with you and written down. A shelf price can never be above the MRP printed on your pack.

What if a claim on my pack cannot be proved?

That product is not listed until the proof is shown or the claim is removed from the pack.

Is there a fee to apply?

No. Applying costs nothing and does not commit you to anything.

Manufacturer application

Start here.

Tell us about your company

No fee. No commitment. Our Partner Officer will contact you on the mobile number you give.

Check my application